Action Critical 101

Getting loads of people visiting your campaign page or donation form is obviously crucial.

But once people reach that page, you need them to take action too. How you can you convince them to do that? How can you improve your conversion rate?

  1. Social proof:
    Progress bars, a list of recent signers, quotes from your supporters... These are some of they key ways to show that your by taking part in your campaign, your supporters can be part of something big. They're not alone.
  2. Urgency:
    Why should people take action now? What's the importance of taking this action, right now?
  3. Short forms:
    No one likes filling out forms. Keep them as short as you can!

Here is a short video about this:

Feel free to share it with your friends!



You can also watch the video in German: