The Let Toys Be Toys campaign is calling on the toy and publishing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.

The campaign gained success by listening carefully to their audience on social media and finding out what resonated with them. It has been recognised for innovative and high-impact campaigning in the Care2 Awards.

At the eCampaigning Forum in Oxford Jess Day explained how they engaged with their audience and ensured that they weren’t just preaching to the converted.


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