The most powerful "email to target" platform

Last month we released our brand new “Email to Target” feature. (You can find out more here.)

According to customer feedback, it’s already the most powerful email to target platform available in the UK. But we’ve also received a lot of valuable insight in how to improve it and make it more flexible.

These are the four things on the Email to Target roadmap:

1. Custom data fields and grouping of targets

Imagine you’d like to use local data, such as the number of accidents in one particular constituency, when supporters contact their MPs.

You can collect this data and it will appear within your Campaignion installation, ready to go.

Then you could drop local statistics on the number of accidents for the area into the message sent to each politician. 

Another way to use this feature is to group targets, such as MPs. For an example, you could group them by their stance on a particular issue you’re campaigning about.

Then you can filter your targets based on this group, to create a tailored, personalised message that will be
sent to this target. So you could encourage existing supportive MPs to lobby on your behalf, and persuade everyone else to join you.

2. Add more data sets

We currently support:

  • MPs
  • MEPs
  • Scottish Parliament (regions, constituencies)
  • Welsh Assembly (regions, constituencies)
  • Northern Ireland Assembly (regions, constituencies)

In the near future we’re looking to adding more datasets. If you have a suggestion feel free to let us know!

The next step will be to add council datasets, including appointed officials in the councils.

3. Custom data sets with your own matching logic

Imagine you want to target a supermarket to get it to stock more sustainable fish. You could upload a custom dataset with the the supermatket locations and contact details. Users could then find and contact their local branch through your action page, simply by entering their postcode.

Or you could upload a dataset based on user preferences/activities, not geographically mapped. For example, you might upload a list of pension providers. A user could then select their pension provider, then contact them through your form. 

Through custom datasets you can match supporters with targets through data like:

  • Location
  • Postcode
  • Country
  • Any user choice: pension providers, favourite soap brand, etc.

4. Various small improvements & incorporating feedback

For example when specific targets are excluded from a campaign, users will see your message explaining why.

CSV File Downloads without the waiting time

Once you’ve reached the point that your system has more than a 100.000 contacts records exporting data can take a little while. That’s why we’re building a new interface with pre-generated CSV files that will update automatically. So they're ready to go when you need them.

You will be able to download:

  • Contacts
  • Any changes to contacts (forms completed, donations made, etc.)
  • Donation data
  • Action data
  • Email to target data (including messages to targets)

Better Auto-Tagging and Automation

People love the ability to auto-tag their contacts. That’s why we’re extending this feature.

Just like you can apply filters to your contact list (based on activity, contact data, etc.) you’ll be able to assign a tag based on these filters. So once it's set up the system will manage the tagging for you. Though you could still go back to edit segments and tagging rules if you need to. 

As new people are signing up the filters will automatically check them against your segment criteria and automatically assign the relevant tags. These tags are syncronised to email marketing systems and other systems you may have integrated with your Campaignion. So you could use the tags to identify who you want to email, to trigger automations, or just to help you manage your supporter base.

Postcodes and Phone numbers

We’ve just released the first version of a postcode field that could be used in all countries around the world, applying validation wherever the data is available.

We will gradually extend this feature and introduce a new, validated phone number fields soon. These will come with built-in validation for all countries, as well as a great, improved user experience.

Future architecture, APIS and customisation

Our mantra has always been to build an open, powerful and flexible platform. Often you loose flexibility when providing the same software platform to many organisations.

Our strategy to preserve flexibility while growing is to adopt a system of so-called “micro-services”.

These are small tools we’re building around the Drupal-based core, that can also be used by other tools.

An example of this development to use other technology for very specific cases is our new CRM backend: logCRM. Most users won't see or need to interact with this tool in the first stage, but it will be live, working behind the scenes, and available for developers in just a few weeks.

Later in the year, when you segment your supporter base, it will also be logCRM doing the heavy lifting in the background.

We’re building two APIs for Campaignion that are based on this new CRM backend - one API to get data out of Campaignion in real-time, another API to send data to Campaignion from anywhere.

Community input

We constantly receive feedback from you all, a vibrant community of passionate campaigners.

Your recommendations, suggestions and votes for new features end up on the roadmap.

Along with the roadmap outlined above we’re also improving a lot of things on the platform that you will never notice. But these changes will make the platform more future-proof and makes it easier to integrate the latest technology.

We think of our software as a constantly evolving and improving platform, not as a final product. So if you have any ideas for how we can make it even better, feel free to get in touch!