Web analytics can be daunting. So much data, so many things to look at and where do we even get started? In this blogpost I want to outline some key features of Google Analytics and show you how we've made it super easy to use them with Campaignion.
An integration with your web analytics tool is vital to measure success of your mobilization strategy and your landing page. Here are a few hints on how to set up conversions and how to avoid the usual pitfalls.